There was a time the phrase “Christmas in July” perturbed me
because of the commercial marketing involved but not any longer. Then I learned
the first Christmas in July was celebrated July 24th and 25th
in 1933 at a girls’ camp in North Carolina and not for marketing purposes. So,
why would the phrase no longer disturb me? Is there still advertising? Yes.
Does it still promote Christmas movies? Yes. Does it still encourage early
Christmas shopping with super deals offered? Yes. Although Christmas in July has
all the wrong reasons for celebration, for us who rejoice in the season rightly,
the middle of the year is a great time to refocus on Jesus’ long-awaited birth,
especially since we don’t know the month or day of His coming.
Why wait until December to concentrate on Christ’s birthday?
Had it not been for our Lord’s birth, there would not have been His death and
resurrection, or forgiveness of our sins, our hope of salvation. Praise God for
His great love and mercy in sending Jesus. Placing our faith in Him, we are
adopted into His family and have the promise of eternal life with our Father. Now,
that’s something to celebrate year-round!
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Thank you for sharing your thoughts.